|
|
8.30
| REGISTRATION & COFFEE
|
9.00
| CHAIRMAN'S OPENING REMARKS Daniel
Ghinn,
Founder & CEO , Creation Healthcare
|
9.10
| OPENING ADDRESS: STRENGTHENING
THE PLATFORM FOR PATIENTS AND PHARMA Daniel
Ghinn,
Founder & CEO , Creation Healthcare
|
9.50
| COMMUNICATING CLINICAL TRIALS
AND BRAND LAUNCHES Massimo
Zaninelli,
CEO, Maxer Consulting
|
10.20
| MORNING COFFEE
|
10.50 | EDUCATING PATIENTS IN MOBILE
AND ELECTRONIC HEALTH CARE TO OBTAIN RELIABLE INFORMATION Birgit
Bauer,
Consultant for Social Media Management, Manufaktur für Antworten UG
|
11.20
| LEVERAGING SOCIAL MEDIA FOR
PATIENT INSIGHTS AND PHARMACOVIGILANCE Jackie
Cuyvers,
Digital Strategist, ZS Associates
|
11.50
| SPONSORED SESSION:
IDENTIFYING, ENGAGING AND RETAINING PATIENTS THROUGH SOCIAL MEDIA Shayne
House,
Global Social Media Strategist, Synexus Limited
|
12.20
| NETWORKING LUNCH
|
13.20
| ENTREPRENEURIAL INSIGHT:
DEVELOPING A HEALTH APP FOR STUDENTS - MY BIGGEST MISTAKES Knut
Schroeder,
NHS GP and Managing Director, Expert Self Care
|
13.50
| HOW ARE WE REALLY COMMUNICATING? Stine
Molgard Sorensen,
Digital Interaction Business Partner, Lundbeck A/S
|
14.20
| FROM SOCIAL MEDIA
COMMUNICATION STRATEGY TO IMPLEMENTATION: SOCIAL MEDIA MEETS PHARMA Charlotte Roth, Corporate Communications Manager,
Actelion
|
14.50
| DETERMINE WHERE SOCIAL MEDIA
CAN IMPACT YOUR COMPANY: EVALUATING LONG-TERM IMPACT Duncan
Cantor,
Communications Director , Boehringer Ingelheim
|
15.20
| AFTERNOON TEA
|
15.50
| DISTRIBUTION CHANNEL
MANAGEMENT TO DRIVE BRAND SUCCESS Luis
Albuquerque,
Digital Strategy Team Leader Europe & Canada, Eli Lilly
|
16.20
| CREATIVE USE OF PATIENT
NETWORKS AND COMMUNITIES TO DRIVE CHANGE AND IMPROVEMENT Phil
Golz,
Commercial Director, Health Unlocked
|
16.50
| PATIENT ENGAGEMENT – THE ALLY
FOR COLLECTIVE CHANGE Mark
Duman,
Director, Patient Information Forum
|
17.20
| PANEL
DISCUSSION: CAN THERE BE A PHARMA-SAFE SOCIAL MEDIA PLATFORM? Daniel
Ghinn,
Founder & CEO , Creation Healthcare Stine
Molgard Sorensen,
Digital Interaction Business Partner, Lundbeck A/S Knut
Schroeder,
NHS GP and Managing Director, Expert Self Care Mark
Duman,
Director, Patient Information Forum
|
18.00
| CHAIRMAN’S CLOSING REMARKS AND
CLOSE OF DAY ONE Daniel
Ghinn,
Founder & CEO , Creation Healthcare
|
|
|
Day 2 | |
|
|
8.30
| REGISTRATION & COFFEE
|
9.00
| CHAIRMAN'S OPENING REMARKS Daniel Ghinn, Founder & CEO ,
Creation Healthcare |
9.10
| OPENING ADDRESS:
DIGITAL CONTENT MARKETING Scott
Gavin,
Director, Pfizer |
9.50
| PATIENT ENGAGEMENT FOR ONCOLOGY CLINICAL TRIALS Pinal Patel, Senior Enrolment
Specialist, Bristol-Myers Squibb |
10.30
| MORNING COFFEE
|
11.00
| MAKING FRIENDS WITH THE MEDICS: COMMUNICATION
EXCELLENCE IN PHARMA Liz
Skrbkova,
Global Communications Manager, Novo Nordisk A/s
|
11.40
| BUILDING SOCIAL COMMUNITIES Dimithri Wignarajah, Head of Content and
Social Media, GE Healthcare
|
12.20
| NETWORKING LUNCH
|
13.20
| ARE YOU LEADING THE ONLINE CONVERSATION? Letizia Affinito, CEO, Brandnew MC
|
14.00
| ENHANCING CROSS-FUNCTIONAL DIGITAL STRATEGIES Silja Chouquet, Owner, Whydot Pharma
|
14.40
| KEYNOTE ADDRESS: HOW A STRONG DIGITAL PHARMA
ECOSYSTEM WILL HELP LEVERAGE CONSUMER TRUST IN THE BRAND Kevin Lancashire, Head Web Strategy and
External Digital Communications, Roche DRIVING PRACTICAL ENGAGEMENT: MAKING SENSE OF DATA
AND INFORMATION GATHERED Jessie Cunnett, CEO, Patient Public
Involvement Solutions
|
15.20
| AFTERNOON TEA
|
16.30
| WILL EMPOWERMENT OF PATIENTS TRANSFORM ‘OUTDATED’
CULTURAL ATTITUDES WITHIN HEALTH? Trevor Fossey, Patient Representative,
NHS England
|
17.10
| PROVIDING A LIFELINE FOR RARE DISEASES/ MINORITY
POPULATIONS Nicolas
Sireau,
Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society
|
17.50
| HOW TO BUILD A SOCIAL MEDIA MARKETING FUNNEL Miriam Shaviv, Director of Content ,
Brainstorm Digital
|
18.30
| PANEL DISCUSSION: WHAT HAS BEEN LEARNT IN THE PAST
YEAR AND WHERE ARE WE HEADING IN 2016? Daniel Ghinn, Founder & CEO ,
Creation Healthcare Scott Gavin, Director, Pfizer Letizia Affinito,
CEO, Brandnew MC Trevor Fossey, Patient Representative, NHS England Jessie
Cunnett, CEO, Patient Public Involvement Solutions Liz Skrbkova,
Global Communications Manager, Novo Nordisk A/s Dimithri Wignarajah,
Head of Content and Social Media, GE Healthcare Nicolas Sireau,
Chairman and Co-founder; Chairman and CEO , Findacure/ AKU Society
|
19.00
| CHAIRMAN’S CLOSING REMARKS AND CLOSE OF DAY TWO Daniel Ghinn, Founder & CEO ,
Creation Healthcare
|